Dylan Brogan of the Isthmus stopped by our world headquarters in Middleton, Wisconsin to get a sneak peek of our shaving lab, where we test all of our Remington products. Read the feature below:
Remington hair clippers and electric shavers are sold all over the world. They shape mutton chops in Maine, goatees in Guatemala and soul patches in Saskatchewan. Mustaches both sincere and ironic have been sculpted with a trimmer designed by Remington engineers.
But before any of the brand’s products hit the shelves, they are tested on local faces and heads in the Good Neighbor City: Middleton.
The “shaving lab” is located within the corporate headquarters of Spectrum Brands on Deming Way. Remington, which is owned by Spectrum, has been making electric shavers since 1937. The small room is reminiscent of a mall salon, except it’s next to office cubicles and laboratories.
Mirrors line one wall in front of a barber chair. Unseen cameras behind each mirror record the action, which is displayed on a flatscreen TV on the adjacent wall.
David Toy, a Remington product developer, says analyzing trimmers in a salon environment is a crucial step in developing products. “It lets us know how [a product] is being used, and it uncovers potential problems you wouldn’t discover any other way,” says Toy.
The test subjects are usually employees from other departments. Today, Adrian Flores, a graphic designer at Spectrum, is sitting in the barber’s chair, wearing a black smock. “I’m the guinea pig,” says Flores.
Read the rest of the article at the Isthmus.