A Global Partnership: EUKANUBA France + La Grand Odyssée

March 4, 2020

Inside Spectrum Brands

Our innovative sales and marketing teams are establishing high-profile relationships and sponsorships around the globe! The latest was a partnership between the EUKANUBA France team and La Grande Odyssée. (Spectrum Brands owns the Eukanuba brand in Europe.)

La Grande Odyssée is THE annual event of the dog sled race in Europe and the most demanding stage race in the world in a unique alpine setting. This year, 40 mushers and their 300 dogs came from all over Europe to the stunning landscapes of Savoie Mont Blanc for a 12-day sled race. The event is famous for professionals and more than 50,000 spectators who come to assist to a unique experience, in 20 ski resorts in the Alps.

For the very first time, EUKANUBA partnered with La Grande Odyssée to create a special event during the event: The 1st EUKANUBA TROPHY! A 2-dayrace within the long race dedicated to young mushers who want to test their capacities as well as their dogs under real conditions. The EUKANUBA TROPHY was won by Antoine Sement, who took part in La Grande Odyssée for the first time ever: a future champion is born!

Watch the fantastic media coverage by the most famous TV news report in France here. Move the curser to the 30 minute mark to see some gorgeous footage of the event…in French!

About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

View all posts by Spectrum Brands Careers


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