Russell Hobbs Announces First U.S. Brand Influencer, Kate Beckinsale!

September 25, 2018

Inside Spectrum Brands

Spectrum Brands’ RUSSELL HOBBS has signed its first U.S. brand ambassador, actress, Kate Beckinsale, for their 2018 campaign. Beckinsale will work with the brand as it celebrates its availability on this side of the pond.

An iconic British actress, RUSSELL HOBBS chose Beckinsale to be its first-ever U.S. brand ambassador as she embodies British heritage and classic style which is what the brand is well known for. As part of her partnership, Beckinsale will partake in a media campaign featuring original, easy-to-make recipes and share her favorite tips for entertaining at home, all of which will be featured on the RUSSELL HOBBS website (www.russellhobbs.com).

“As a busy actress and mom, RUSSELL HOBBS appliances make life at home easy and enjoyable” said Beckinsale. “The products add a sweet touch of nostalgia to my every day, and I am so excited to partner with such an iconic brand.”

Beckinsale recently wrapped shooting on the highly anticipated Amazon/ITV limited series, The Widow, and will be seen in the feature film, Farming. Most recently, Beckinsale appeared in the drama The Only Living Boy in New York. Additional film credits include the Underworld series, Pearl Harbor, Serendipity, and Click.

Read more about the partnership at HomeWorld Business.

Image via HomeWorld Business.

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About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

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