It’s Not What You Do, It’s Who You Are

September 23, 2014

Career Advice

When it comes to a job application, your mind is on one thing: your experiences. How many relevant titles can I list on my resume? What can I say during the interview to prove that I’m capable? What examples can I include in my portfolio to show off what I’ve done? It’s true that talent and experience are important. But you’d be surprised how important one other thing is — who you are.

People often introduce themselves by what they do. “Hi, I’m Nick and I’m in marketing,” or “Hi, I’m Sally and I’m a salesperson.” But what if you introduced yourself in a new way — a way that really described what you can bring to the table? First, think of the unique qualities that make you successful: are you creative? Easy to talk to? Passionate? Trustworthy? Do you exceed expectations? Take on the role of a leader?

Now translate those thoughts into an elevator pitch. Yes, you’re a marketer. But you’re also a passionate idea-guy who hasn’t met a problem he couldn’t solve. Yes, you’re a salesperson. But you’re also a like-able wordsmith who can convince anyone to look at something in a new way — and it often leads to a sale. See the difference? You summarize yourself and your talents in a more descriptive way that makes you more desirable in the long run.


Read this piece on BusinessInsider for more information. It’s called Selling Who You Are — Now What You Do — Is the Fastest Route to Career Success.

About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

View all posts by Spectrum Brands Careers


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