4 Rookie Personal Branding Mistakes

August 5, 2014

Career Advice

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Whether you like it or not, the job search is about creating your own personal brand. You need a consistent and professional online footprint so even the nosiest of recruiters who Google you will find only good things. Here are a few rookie mistakes that hopefully you’re not making. And if you are, fix them immediately.

Mistake #1: Your online presences haven’t been updated in years.
If you haven’t used your Twitter feed in three years, just delete it. It’s better than someone finding it and diving into your history only to find conversations and opinions that you don’t even remember having.

Mistake #2: You have no personality.
Yes you must be professional, but lay off the business jargon a little bit. Somewhere in your correspondence, resume, interview, or cover letter you must break down the professional wall and crack a smile at the very least.

Mistake #3: You aren’t taking yourself seriously.
A beach vacation photo does not make a great LinkedIn photo. Neither does a selfie. Get your act together and ask a friend to take a professional-looking photo. Browse your Facebook photo security settings as well and make sure it’s either locked up tight or rated G.

Mistake #4: You’re not focused.
If you say marketing is your passion but you also apply to a finance position and a sales position at the same company, you’re going to come off as completely unfocused. Decide what you want your career path to be and stick to it.

About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

View all posts by Spectrum Brands Careers


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One Comment on “4 Rookie Personal Branding Mistakes”

  1. Chaz Says:

    well, I certainly have a personality.. 🙂


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