How to Build Up Your Network with LinkedIn

September 27, 2013

Career Advice

How to build up your network on linkedinThere’s a big difference between a LinkedIn profile and a resume — your LinkedIn profile is like a living being. It’s a virtual display of yourself and has the ability to “meet” others virtually. But networking on LinkedIn is different from networking in real life. Follow these steps and your online network will build up before your eyes. (P.S. Before you venture out into cyberspace, make sure your profile is perfect (read this post on three ways to improve your LinkedIn profile today).

1. Connect with people you know.
Start small. Link with coworkers, friends, and family. This is the easy part. Just click “connect” and wait for them to hit “accept.” These people will become your core group. They are the people who can introduce you to further connections. You shouldn’t feel uncomfortable asking them to do so.

2. Connect with people you want to stay in touch with.
Did you meet someone interesting at a networking event? Did you see a great speaker at a conference? Connect with them immediately after on LinkedIn. Instead of sending the generic message that LinkedIn includes in connection requests, draft up a nice note explaining who you are and that you appreciated getting to know them at said event.

3. Connect with people you’d like to meet.
The bigger your network is, the more strangers you’ll be able to connect with. Second connections (which means you have a connection in common) can receive a request from you. Choose “friend” and write a personalized message about how you’d like to meet for coffee or chat over the phone some time. You can also connect with people who are in the same industry groups as you. So join a lot of groups. If they’re a third connection, you can request that one of the people you have in common introduce the two of you. That’s where your core group of connections comes in.

Image via Sheila Scarborough/Flickr


About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

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  1. The Ultimate LinkedIn Etiquette Guide | Spectrum Brands Careers Blog - November 13, 2013

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