How to Improve Your LinkedIn Profile Today

August 6, 2013

Career Advice

LinkedIn is an amazing tool for job seekers — if they know how to use it. The first step in LinkedIn success is having a great profile. But many job seekers spend more time on their Facebook profile than they do LinkedIn. Take a few minutes today to revisit your LinkedIn profile and give it a good revamp. We promise you won’t regret it. (P.S. Follow Spectrum Brands on LinkedIn.) Here’s what makes a LinkedIn profile great:

1. Upload a professional head shot.
This is so crucial. If you don’t have a professional photo, ask a friend with a nice camera to capture an image of you in a suit or professional attire. Make sure the lighting is good (try standing outside just before sunset), you’re smiling right at the camera, and that the focus is clear.

2. Don’t leave anything to the imagination.
Make sure each job title has an interesting description of your responsibilities and your accomplishments. And if there is any period of time you spent unemployed or on sabbatical, don’t leave a gap. Explain that time by citing any relevant freelance or volunteer work. Read our post on how to deal with a resume gap.

3. Get active.
There are many ways to stay involved with LinkedIn. Post updates so they appear in your connections news feeds, join groups so you can network with others in your industry, and write recommendations or endorsements for others. Whenever you make a move on LinkedIn, your gesture will appear in your connections news feeds and you’ll stay top of mind.


About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

View all posts by Spectrum Brands Careers


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  1. What’s the Difference Between LinkedIn and a Resume? | Spectrum Brands Careers Blog - September 3, 2013

    […] Resumes are one-sided while LinkedIn profiles are multi-dimensional. Your resume is written from your perspective. It’s assumed that you have references to back up your claims, but until your potential employer calls up those people, it’s your word he or she is taking as fact. LinkedIn profiles have the references built right in though — if you can get them. The “recommendations” feature allows former colleagues and bosses to write a referral for you and the “endorse” feature allows the same people to verify your specific skills. Here are a few more tips for improving your LinkedIn profile. […]

  2. How to Build Up Your Network with LinkedIn | Spectrum Brands Careers Blog - September 27, 2013

    […] There’s a big difference between a LinkedIn profile and a resume – your LinkedIn profile is like a living being. It’s a virtual display of yourself and has the ability to “meet” others virtually. But networking on LinkedIn is different from networking in real life. Follow these steps and your online network will build up before your eyes. (P.S. Before you venture out into cyberspace, make sure your profile is perfect (read this post on three ways to improve your LinkedIn profile today). […]

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