Your Online Image: The Do’s and The Dont’s

March 29, 2013

Career Advice

Online Image the do's and the don'tsYour first thoughts when it comes to interviews are usually, what will I say? What will I wear? But these days there’s another image out there that you have to think about first: your virtual one. An online presence is often what employers see first. Whether it’s a website, a digital resume, a LinkedIn portfolio, or a Twitter feed, the picture you paint online is just as important as the one they see offline.

It makes some job seekers angry. They just want to be themselves on sites like Twitter and Facebook and not have to worry about potential employers finding them. Instead of getting angry, get active. While you’re in the midst of your job search, make a concerted effort to clean up your presence. Use it to your advantage. Here’s how:

DO: Get a great profile picture.
Ask a friend with a nice camera to take your picture. Make sure the area is well lit, your clothes are simple and appropriate, and your smile is friendly. Use this image on all of your public profiles so your look is consistent and professional.
DON’T: Use just any picture. Take the time to do this right.

DO: Stay relevant.
While you’re searching for a job in a certain field, stay up-to-date on the latest industry news. Tweet interesting links or post them to LinkedIn. Use this information in your interviews to ask the right questions and to display your passion for the position.
DON’T: Abandon all your social presences or put them all on lock-down.

DO: Strive to impress.
Instead of worrying what you have to hide, only post things that you’d love to broadcast! Make a Slideshare presentation about what you do. Post a link to your website across all your social channels.  The possibilities are endless.
DON’T: Underestimate the power of the internet. Make it work for you.

Read more about how to market yourself on LinkedIn, Twitter, and and on sites like Behance, Slideshare, and more.

Image by Zach Klein.


About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

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