Understand Our Brand: Rayovac

November 8, 2012

Inside Spectrum Brands

Our family of brands generates more than $3.2 billion in annual revenues and our products are sold in more than 100 million stores. This is the first post in a series profiling the powerful products that make up Spectrum Brands. 

All About Rayovac
When you hear “Rayovac,” you think “batteries.” But the product line includes so much more. Our Rayovac employees work on everything from flashlights to portable cell phone chargers to glow sticks in addition to our line of more well-known products like rechargeable batteries and hearing aid batteries. Rayovac’s retail clients include corporations like Six Flags and former partnerships include celebrities like Michael Jordan.

Our History
Rayovac was originally founded in Madison, Wisconsin as the French Battery Company in 1906. Its history is long and filled with “firsts” – the company patented the first vacuum tube hearing aid, the first leak-proof dry cell battery, and the first portable radio with high-fidelity reception.

Where We Work
These days, Rayovac still thrives in the same city in which it was founded alongside our Remington and Russell Hobbs brands. Wisconsin is also the home of two battery manufacturing plants in Fennimore and Portage. In late 2013, Rayovac will move to our new energy-efficient world headquarters in the Madison suburb of Middleton.

Find Rayovac:
Rayovac has a strong online presence. Consumers can order batteries online or join almost 500,000 Facebook fans in enjoying exclusive coupons and fan giveaways.

Rayovac Official Website

Rayovac Facebook Page

Rayovac on Twitter

Rayovac on YouTube

Learn about our latest job opportunities at Rayovac then visit our new careers page for advice and more information.

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About Spectrum Brands Careers

Spectrum Brands is a global $5 Billion Consumer Products company headquartered in Middleton, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

View all posts by Spectrum Brands Careers

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Trackbacks/Pingbacks

  1. Understand our Brand: Remington | Spectrum Brands Careers Blog - November 28, 2012

    […] This is the second post in a series about the powerful brands that make up Spectrum Brands. Read the first part, Understand our Brand: Rayovac. […]

  2. Spotlight on Spectrum Brands’ Rayovac Division: Launch of Portable Power | Spectrum Brands Careers Blog - August 2, 2013

    […] Learn more about Rayovac and the launch of portable power by reading the latest press release. Read our previous post on Rayovac for more information on working with the Rayavoc brand. […]

  3. Understand our Brand: Remington | Spectrum Brands Careers Latin America - October 9, 2014

    […] This is the second post in a series about the powerful brands that make up Spectrum Brands. Read the first part, Understand our Brand: Rayovac. […]

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