The longevity of the company is truly remarkable. Rayovac started producing batteries back in 1906. In 1927 when Charles Lindbergh crossed the Atlantic, he carried two Ray-o-lite flashlights with him for emergency purposes… In the 1930s, Rayovac patented the first vacuum tube hearing aid… and in the 1940s, Rayovac increased their production in order to support the war effort.
No matter what’s happening in the world, Rayovac has been there. Currently, Spectrum Brands and our official partner Walt Disney World are promoting a sweepstakes where you can enter to win a fabulous vacation. As long time Rayovac employee and now Director of Marketing, Jim Stoeffler says, “We put the smiles on the faces of the little kids when they put the batteries in their toys.”
Our employees look at their work as an opportunity to offer much more than just batteries to our customers. “We provide security and safety to the people who use our products. It’s not just about the product, it’s about the people,” said Stoeffler.
Although a small company to start, Rayovac has grown into a global organization of 14,000 employees headquartered in Middleton, Wisconsin. We are up and running 24 hours a day seven days a week producing 600 batteries per minute. If you do the math, we have the capacity to produce over 1 billion batteries per year!
To learn more about Rayovac and hear directly from Colleen Orani, Director of Human Resources, check out this video. Then check out more historical pictures from our Flickr archives or learn more about Rayovac’s history at the Rayovac website.