There’s not one magic trick to get your coworkers to open and respond to emails (though we’ve written a post on how to do it in the past). There’s one thing we can all agree on though — headlines matter. Think of your own inbox and the amount of content you receive each day. Some is junk, some is important, some is interesting, some is from important people, and some is from strangers.
So what makes you open the emails that you do open? Often an intriguing headline. “Hey” is going to get looked over if “Are you available for lunch?” is sitting right beneath it. “Monday morning meeting” won’t get opened as fast as “Monday meeting cancelled,” and “A friendly hello” is not going to be read before “Introduction from our mutual friend Katie Smith” is. FastCompany wrote an awesome piece on subject line tricks and we’d like to share our favorite bits of advice from this article:
- Subject lines with 41 characters or less have the highest open rates.
- Include a call to action or a verb whenever you can.
- Avoid words like help, buy, sale, and free if you want to avoid the spam filter.
- Turn your subject line into a question.
- When emailing a stranger, name drop someone you have in common.
Read the full article at FastCompany.