How to Market Yourself

February 28, 2013

Career Advice

Screen Shot 2013-02-22 at 3.04.12 PMFinding a new job means one thing: marketing yourself and your unique skills, personality, and experiences. In today’s digital world this is easier than ever. There are more than a few ways to paint a perfect picture of yourself online. Here’s where you can get started:

LinkedIn
Hands down, it’s the first place to turn when looking for a job. Beef up your title and bio with key words. Get a professional profile picture taken. Post occasional updates, which will make your profile appear in your network’s news feed. You can even follow interesting companies and their job listings (find us here!). LinkedIn Groups are also a great way to network and stay connected to your industry. Join a few and respond to a discussion or start your own.

Twitter
Who knew that 140 characters could be so life-changing? Twitter is a great place to find and follow leaders in your industry and stay up to date on industry news. Get an insider view into the companies you hope to work for by following CEOs and employees. Send tweets to potential mentors or hiring managers. The entire universe is at your fingertips — what are you waiting for?

About.me
This easy-to-use site is essentially a digital business card — with a little bit of personality. The short and sweet profile is easily linked to your email signature. Within the profile, add icons for your social media presences and use the bio area to describe what kind of position you’re searching for and your career goals.

Image via LinkedIn

About Spectrum Brands Careers

Spectrum Brands is a global $4.2 Billion Consumer Products company headquartered in Madison, Wisconsin. While you may not be familiar with the Spectrum Brands name, there is no doubt you will recognize some of our brands.

View all posts by Spectrum Brands Careers

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Trackbacks/Pingbacks

  1. How to Market Yourself: Part Two | Spectrum Brands Careers Blog - March 21, 2013

    [...] already covered three ways to market yourself: LinkedIn, Twitter, and About.me. But that’s just the tip of the iceberg. Here are a few more [...]

  2. Your Online Image: The Do’s and The Dont’s | Spectrum Brands Careers Blog - March 29, 2013

    [...] more about how to market yourself on LinkedIn, Twitter, and About.me and on sites like Behance, Slideshare, and [...]

  3. The 4 Things You Need In Your Job Search Toolkit | Spectrum Brands Careers Blog - April 19, 2013

    [...] really means, and with all the online tools out there, it’s easier than ever. Begin by marketing yourself on sites like Twitter and Linked. Reach out for informational interviews, career advice, or [...]

  4. Take Control of Your Career. Now. | Spectrum Brands Careers Blog - May 8, 2013

    [...] enough. You never know who can lead you to the perfect job offer. If you market yourself (see here and here for advice) and network (see here for our top tips), anything is possible. Truly. Nothing [...]

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