This Email Will Change Your Life. Okay, okay. It’s probably not a good idea to write dramatic email subject lines in hopes that your coworkers will open it. But there are a few tips that will are almost guaranteed to increase your open rate and response rate. Think of yourself as a personal marketer who needs to re-work your strategy. Before anything else, ask yourself: Does an email even need to be sent? If the answer is yes, then move on to these steps:
1. It all starts with a headline.
Write a clear and concise subject line. Think about including a project title, a deadline, or a “RESPONSE NEEDED” call out. These days many people are opening their emails on their mobile devices, which might not have room to display an entire subject line. Be sure to include any important information — like a date or deadline – in the body of the email as well.
2. Open with attention-getting information.
The first sentence of your email should be the most important information. Think looming deadline, the missing information you’re looking for, or the overall objective of your email. If you have a journalism background, you’ll know of the inverted period — the most important information goes at the top. Then follow with the details from most important to least.
3. Use bullet points.
You’ve seen the articles that go viral these days — they’re numbered lists or bullet points. Why? Because they can be read quickly and easily. Save the paragraphs-long emails for friends or family. Even if you have a lot to say, it most likely can be broken down into small chunks of digestible information.
4. Don’t be afraid of a little style.
Feel free to highlight a deadline, bold an especially important sentence, or underline the items you need. In a long email, these style choices can be especially helpful. But don’t overdo them. Some may see this as a bit of hand-holding and feel they’re perfectly capable of reading the information without your help.