When it comes to a job application, your mind is on one thing: your experiences. How many relevant titles can I list on my resume? What can I say during the interview to prove that I’m capable? What examples can I include in my portfolio to show off what I’ve done? It’s true that talent and experience are important. But you’d be surprised how important one other thing is — who you are.
People often introduce themselves by what they do. “Hi, I’m Nick and I’m in marketing,” or “Hi, I’m Sally and I’m a salesperson.” But what if you introduced yourself in a new way — a way that really described what you can bring to the table? First, think of the unique qualities that make you successful: are you creative? Easy to talk to? Passionate? Trustworthy? Do you exceed expectations? Take on the role of a leader?
Now translate those thoughts into an elevator pitch. Yes, you’re a marketer. But you’re also a passionate idea-guy who hasn’t met a problem he couldn’t solve. Yes, you’re a salesperson. But you’re also a like-able wordsmith who can convince anyone to look at something in a new way — and it often leads to a sale. See the difference? You summarize yourself and your talents in a more descriptive way that makes you more desirable in the long run.
Read this piece on BusinessInsider for more information. It’s called Selling Who You Are — Now What You Do — Is the Fastest Route to Career Success.