We’ve all heard of the sharing economy — you’ve likely participated in it. It started innocently. Perhaps you bought concert tickets from a stranger on Craigslist. Then you moved on to hiring a stranger to drive you around the city thanks to the Lyft app. Finally, you let a stranger rent your apartment for a week through Airbnb.
What it all comes down to is this: we’re starting to trust strangers again. The sharing economy is becoming the trusting economy. And this is only good for our careers. How? Because as the sharing economy becomes the trusting economy, the trusting economy has become the referral economy. Think of the growing importance of reviews on sites like Yelp and Amazon — and don’t forget LinkedIn.
If there was ever a reason to start growing your network and gain allies, now is the time. A beefed up LinkedIn profile includes personal reviews from at least one boss or coworker at each company you’ve worked for as well as plenty of endorsements for each of your major skills. And a well-connected network includes people from inside and outside your company, your state, and your industry. You never know where your next job opportunity could pop up.